About Magnus Thor AB
Magnus Thor AB started its operations in 2009 and currently has 16 permanent employees, along with approximately 100 clearcutters, 150 planters, and around 30 machine operators during the season.
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One company – many services
In addition to the main task in clearing, land preparation, planting and felling, we also undertake larger projects in fencing, wildlife management, and during autumn and winter, cone picking. We also carry out other work independently, such as planning, through our trained forest technicians.
The company is owned by Magnus and Tina Thor and is based in Storvreta. In 2024, we planted approximately 30 million seedlings, cleared around 15,000 hectares, and prepared about 17,000 hectares. In 2025, we aim to further enhance our quality and be a reliable partner for the customers we have been entrusted to serve.
Our projects are primarily located in Uppland, but we also operate in Norrland, Östergötland, Västra Götaland, Småland, Värmland, Östergötland, Sörmland, and other regions.
Vision
Our vision is founded on a strong belief in each employee’s ability and competence, provided the right conditions are established. As a company, we aim to be a leader in this regard and to develop the industry towards high quality. We believe that the correct approach is to cultivate professional pride, thereby fostering a skilled workforce within the forestry sector. Many forestry companies need contractors capable of handling larger volumes to complement the smaller local contractors.
For our customers, we aspire to be a credible and long-term partner. Transparency, responsiveness, and sincerity are essential cornerstones for building a strong, sustainable collaboration. This approach has enabled us to become one of the country’s largest contractors in our industry, and we continue to see strong demand for our services in the market.
How we work to achieve our vision
Quality must be at the forefront, making it essential for our staff to have experience. To achieve quality, it is crucial to continually focus on improvements and to practice self-reflection, always being honest with ourselves.
Environmental policy
Our business takes place outdoors, in the natural environment. The result of our activities – such as clearing, planting and land preparation – have a direct impact on the environment, with the aim of our customers being sustainable forestry. We value and want to protect this environment, and we are therefore committed to minimizing our environmental footprint. Our environmental policy is outlined in the PDF document below.
Work environment policy
The company actively promotes a good and continuously improving work environment. This is based on a deep respect for, and belief in, the value of each individual to the organization. We constantly emphasize the importance of the work environment and safety in everything we do, striving to prevent injuries, accidents, dissatisfaction, or lack of engagement. Our work environment policy is upheld through the PDF document below.
Certified, creditworthy & Gasell winners
We are, of course, PEFC certified directly through PEFC, with our number being 1785. We have also held an AAA rating as a company since 2010.
Over the years, we have been nominated for Gasell award several times, winning the Gasell prize once, and in the same year, we ranked second among all limited companies in Sweden.
